# My Quiz App — full content for AI assistants

> AI-powered quiz funnels. This file contains the full text of marketing pages and help articles in one place for LLM crawlers that don't execute JavaScript.

Site: https://myquizapp.co

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# Quiz Funnel: How to Build One That Converts in 2026 | MyQuizApp

URL: https://myquizapp.co/quiz-funnel

A quiz funnel turns curious visitors into qualified leads using personalised scoring and results. Learn how quiz funnels work, see examples, and build your own in minutes.

A quiz funnel is a short, interactive flow that asks a few smart questions, scores the answers, and delivers a personalised result. Done right, it converts 3–5× better than a static landing page.

## What is a quiz funnel?

      

        A **quiz funnel** is a marketing funnel built around an interactive quiz instead of a static opt-in form. Visitors answer 6–12 questions, you score the answers behind the scenes, and they receive a personalised result page that recommends the next best step — a discovery call, a relevant product, a tailored guide, or a custom email sequence.
      

      

        Quiz funnels typically convert **25–50% of visitors into leads**, compared to 1–3% for a standard "download our PDF" opt-in.
      

      
## Why quiz funnels work better than opt-in forms

      

        - **Reciprocity.** You give a personalised insight before asking for an email.

        - **Engagement.** Answering questions is more compelling than filling out a form.

        - **Qualification.** By the time someone finishes, you know their score, segment, and intent.

        - **Personalisation.** The result page can be tailored to each respondent — no generic thank-you screen.

        - **Trackability.** Every answer is data you can use to follow up intelligently.

      

      
## The 5 ingredients of a high-converting quiz funnel

      
### 1. A compelling promise

      
Your quiz title should promise a useful, specific outcome — e.g. "Find out your business growth bottleneck in 90 seconds."

      
### 2. Smart questions (6–12)

      
Each question should serve a purpose: either it contributes to the score, or it segments the respondent. Avoid filler questions.

      
### 3. Scoring logic

      
Each answer maps to points across one or more categories. Tools like MyQuizApp let you set up equal, incremental, or custom-weighted scoring without code.

      
### 4. A lead-capture step

      
Ask for an email *after* the questions but before revealing the full result. This is the moment of maximum motivation.

      
### 5. A personalised result page

      
Show the score, explain what it means, and recommend a specific next step. The best quiz funnels use score tiers (Low / Medium / High) and conditional result content based on category breakdowns.

      
## Quiz funnel examples by industry

      

        - **Coaching:** "What's your leadership style?" → result includes a free strategy call link.

        - **SaaS:** "Are you ready to scale your sales process?" → result recommends a tier of the product.

        - **Health & wellness:** "What's your skin type?" → result recommends product bundle.

        - **Agencies:** "Is your website costing you sales?" → result becomes the agency's pitch.

        - **Course creators:** "Which of our courses fits your stage?" → result is course recommendation.

      

      
## How to build a quiz funnel (step by step)

      

        - Describe the quiz you want in plain English (e.g. "A quiz for coaches to score their lead-generation readiness").

        - Let MyQuizApp's AI draft the questions, scoring categories, score tiers, and result pages.

        - Polish the wording and brand the design (colours, font, logo).

        - Add your lead-capture form and consent text.

        - Configure the result page per score tier — including a personalised CTA.

        - Publish to your custom subdomain (e.g. quiz.yourbrand.com) or embed on your site.

        - Promote: paid ads, email, social, organic. Quiz funnels work especially well as ad landing pages.

      

      
## Quiz funnel tools compared

      

        See how MyQuizApp stacks up against the alternatives:
         vs Typeform, 
        vs ScoreApp, 
        vs Interact.
      

      
## Build your first quiz funnel today

      

        MyQuizApp lets you launch a complete quiz funnel — scored questions, lead capture, branded results, follow-up emails — in under an hour. Start free, no credit card required.

---

# Lead Generation Quiz: How to 5× Your Opt-ins | MyQuizApp

URL: https://myquizapp.co/lead-generation-quiz

A lead generation quiz qualifies visitors and captures higher-intent leads than any opt-in form. See examples, ROI, and how to launch your own in minutes.

A lead generation quiz captures 25–50% of visitors as leads — compared to 1–3% for a static opt-in. Better still, those leads come pre-qualified, scored, and ready to follow up.

## What is a lead generation quiz?

      

        A **lead generation quiz** is a short, scored, interactive quiz used as the entry point of your marketing funnel. Visitors answer a handful of questions, give you their email to see the result, and walk away with a personalised insight that ties back to your product or service.
      

      

        It is the single highest-converting lead magnet available right now — typically **3–5× the opt-in rate** of a PDF download, and with significantly higher lead quality.
      

      
## Why lead generation quizzes beat every other lead magnet

      

        - **Curiosity gap.** People answer a few questions and then need to know their score.

        - **Personalised reward.** The result is tailored to them, not a generic PDF that goes unread.

        - **Built-in qualification.** By the end, you know the lead's category, score, and likely intent.

        - **Segmentation on day one.** Pipe each score tier into a different email sequence or sales path.

        - **Shareable.** Personalised results are inherently shareable — they often go social organically.

      

      
## Lead generation quiz examples

      

        - **Marketing audit quiz:** "How healthy is your marketing funnel?" → score 0–100 + sales call CTA.

        - **Fit quiz:** "Which of our coaching programmes is right for you?" → tier-based programme recommendation.

        - **Readiness quiz:** "Are you ready to scale your business?" → segmented result + tailored next step.

        - **Product recommendation quiz:** "Find your perfect skincare routine" → specific product bundle.

        - **Diagnostic quiz:** "What's slowing your hiring process?" → bottleneck-specific service offer.

      

      
## How a lead generation quiz works (5 steps)

      

        - **Promise a personalised insight** on your landing page or ad.

        - **Ask 6–10 scored questions** mapped to one or more categories.

        - **Capture the email** after the last question — this is your lead-capture moment.

        - **Show a personalised result** based on score tier (Low / Medium / High) or category breakdown.

        - **Trigger an automated follow-up** — email sequence, call booking, product recommendation — based on their score.

      

      
## What makes a lead generation quiz convert

      

        - A compelling, specific title (not "Take our quiz!")

        - A clear time estimate ("90 seconds")

        - A visible progress bar

        - Mobile-first design (60%+ of quiz traffic is mobile)

        - An honest lead-capture screen ("Where should we send your result?")

        - A result page that *teaches* something, not just scores

        - A next step that matches the score — not the same CTA for every respondent

      

      
## Quiz funnel vs lead generation quiz: what's the difference?

      

        They overlap. A quiz funnel is the broader marketing structure; a lead generation quiz is the specific use case of capturing leads. Most quiz funnels are lead generation quizzes — though some are used for sales qualification, course-fit assessment, or product recommendation.
      

      
## Launch your lead generation quiz today

      

        MyQuizApp lets you describe your lead gen quiz in plain English, then drafts the questions, scoring, and result pages with AI. You polish, brand, and publish — usually in under an hour. Start free, no credit card required.

---

# Marketing Quiz: 12 Examples + How to Build One That Converts | MyQuizApp

URL: https://myquizapp.co/marketing-quiz

A marketing quiz turns curious visitors into qualified leads. See real examples, formats, and how to build a marketing quiz that drives engagement and sales.

A marketing quiz is one of the most effective ways to engage your audience, qualify leads, and personalise their journey. Done well, it outperforms every other content format on conversion and shareability.

## What is a marketing quiz?

      

        A **marketing quiz** is a short, interactive quiz used as part of your marketing — typically to attract attention, engage visitors, qualify leads, and personalise the buyer journey. It can take many forms: a personality quiz, a scored assessment, a product recommendation quiz, or a diagnostic audit.
      

      

        The thing they all have in common: **they give the participant something useful** — a personalised insight, a tailored recommendation, a score — in exchange for engagement and (usually) their email.
      

      
## The 4 main types of marketing quiz

      
### 1. Scored assessment

      
The participant gets a numeric score across one or more categories, mapped to a tier (Low / Medium / High). Best for B2B lead generation, readiness audits, and qualification.

      
### 2. Personality quiz ("Which X are you?")

      
The participant is placed into one of several archetypes ("You're a Visionary Leader"). Highly shareable, great for top-of-funnel and social.

      
### 3. Product recommendation quiz

      
The participant answers questions about their needs, and the result recommends specific products or bundles. Used heavily in e-commerce.

      
### 4. Diagnostic / audit quiz

      
The participant identifies a specific bottleneck or weakness in their business, life, or workflow. The result is the diagnosis — and your service is the cure.

      
## 12 marketing quiz examples that work

      

        - **Coaching:** "What's your leadership archetype?"

        - **SaaS:** "Is your tech stack hurting your team?"

        - **Agency:** "Find your biggest marketing leak in 60 seconds"

        - **E-commerce:** "Build your perfect skincare routine"

        - **Fitness:** "What workout style fits your goals?"

        - **Finance:** "How financially healthy are you?"

        - **Wellness:** "What's your stress profile?"

        - **Education:** "Which of our courses is right for you?"

        - **Recruiting:** "What's your hiring readiness score?"

        - **Real estate:** "Should you buy, rent, or wait?"

        - **B2B services:** "Is your business ready to scale?"

        - **Nonprofit:** "What kind of advocate are you?"

      

      
## Why marketing quizzes outperform other content formats

      

        - **Higher conversion:** 25–50% opt-in rate vs 1–3% for a PDF download

        - **Higher engagement:** 70%+ completion rate when designed well

        - **Built-in qualification:** every lead comes with a score

        - **Shareable:** personalised results spread organically

        - **Repurposable:** aggregated quiz data becomes content, reports, social posts

        - **Trackable:** you see exactly where people drop off and what they answered

      

      
## How to build your marketing quiz

      

        - Pick a single, specific outcome the participant cares about.

        - Reverse-engineer 6–10 questions that lead to that outcome.

        - Set up scoring (single category for diagnostics, multi-category for personality quizzes).

        - Write a result page for each tier or outcome — make it teach something, not just label.

        - Add a clear, specific CTA that matches the result.

        - Brand it. Test it on mobile. Publish.

      

      
## Related guides

      

        Once you understand the format, see how to turn it into a full funnel:
         how to build a quiz funnel and 
        how lead generation quizzes work.
      

      
## Build your marketing quiz today

      

        MyQuizApp lets you draft a marketing quiz in minutes — describe your idea in a sentence, let our AI draft the questions and scoring, then polish and publish. Start free — no credit card required.

---

# Help Centre

Index: https://myquizapp.co/help

## Plans overview

URL: https://myquizapp.co/help/plans-overview

*What each tier unlocks and how to change plans.*

We offer **Free**, **Starter**, **Growth**, **Scale**, and **Enterprise** plans. Each unlocks more responses, quizzes, team seats, and features (webhooks, AI summaries, custom domains, etc.).

## Where to compare
- In-app: **Account → Billing**.
- Marketing site: **/pricing**.

## Changing plans
- **Upgrades** apply immediately and are **prorated** for the rest of the billing period.
- **Downgrades** apply at the **next renewal**, so you keep what you've already paid for.

## Cancelling
Cancel anytime from **Account → Billing → Manage subscription**. You keep access until the end of the current period.

> **Tip:** Annual billing typically saves vs monthly. The discount shows on the Billing page.

---

## Response limits explained

URL: https://myquizapp.co/help/response-limits

*How monthly response counts are calculated and what happens when you hit the limit.*

Every plan includes a **monthly response limit**. We count **1 started session = 1 response**, so partial leads still count (and we still save them).

## When you approach the limit
- We show **usage warnings** in the dashboard at 80% and 95%.
- Email notifications go to the workspace owner.

## When you hit the limit
- New quiz sessions are **blocked** with a friendly "we're full" message.
- Existing leads remain accessible.
- Upgrade or buy an **add-on block** to immediately restore traffic.

## Resets
Limits reset on your **billing anniversary**, not the 1st of the month.

> **Watch out:** Heavy spikes (e.g. a viral post) can blow through a month's limit in hours. Buy a Response Block ahead of expected campaigns.

---

## Add-on Response Blocks

URL: https://myquizapp.co/help/addon-responses

*Buy recurring extra responses without changing plan.*

**Response Blocks** are recurring add-ons that increase your monthly limit without changing tier.

## How they work
- Pick the size of block (e.g. +1,000 / +5,000 / +10,000 responses).
- Added to your subscription at the next charge (or immediately, prorated).
- Stack as many as you need.

## Where to buy
**Account → Billing → Add-on Responses → Edit Responses**.

## Removing
You can remove a block from the same screen — the change applies at next renewal.

> **Tip:** If you consistently buy 2+ blocks, the next plan tier is usually cheaper. We show this hint on the Billing page.

---

## Currency, VAT, and invoices

URL: https://myquizapp.co/help/currency-and-vat

*How we pick a currency, where VAT is added, and how to download invoices.*

## Currency
We try to detect your currency from your billing country at signup. You can switch using the **currency selector** on the pricing page before your first paid charge. Once a subscription is active, the currency is locked for that subscription.

## VAT / sales tax
Added automatically at checkout for applicable regions, based on your billing address.

## Invoices
- **Account → Billing → Invoices** — download any past invoice as PDF.
- Add a **VAT ID** in **Account → Billing → Tax Details** to have it appear on invoices.

> **Watch out:** If your add-on currency doesn't match your subscription currency, the purchase will fail. We auto-match the currencies — contact support if you see a mismatch error.

---

## Cancel your plan or request a refund

URL: https://myquizapp.co/help/cancel-and-refund

*How to cancel anytime and how the 14-day money-back guarantee works.*

You can cancel your plan at any time, and new paid accounts are covered by a **14-day money-back guarantee**.

## Cancel your plan

1. Go to **Account → Billing → Current plan**.
2. Click **Cancel plan** — this opens the secure billing portal.
3. Confirm the cancellation.

Your subscription stays active until the **end of the current billing period**, then your account drops to the **Free** plan. You won't be charged again. You can resubscribe at any time.

## 14-day money-back guarantee (self-serve)

If you're within **14 days of your first paid invoice**, you can request a full refund yourself — no email required.

1. Go to **Account → Billing → Current plan**.
2. Click **Request refund (14-day guarantee)**.
3. **Tell us why you're cancelling** — pick a reason from the dropdown (required) and optionally add a comment. Your feedback helps us improve.
4. **Type the word \`Refund\`** in the confirmation box — this safeguard prevents accidental refunds.
5. Click **Confirm refund**.

What happens:
- We refund the **full amount of your most recent paid invoice** to your original payment method.
- Your subscription is **cancelled immediately** (not at period end) and your account moves to the **Free** plan.
- Refunds typically appear in your account within **5–10 business days**.

## Eligibility rules

- Available only within **14 days of your first paid invoice** — renewals don't reset the window.
- **One refund per account**, ever.
- **Add-on Response Blocks** and other consumable purchases are **not refundable** through this flow.
- Enterprise contracts follow the terms agreed in your contract.

## If the button is unavailable

You'll see a tooltip with the reason — most common ones:
- **Window expired** — your 14 days are up.
- **Already used** — a refund has already been issued on this account.

For exceptions (billing errors, duplicate charges, etc.) email **support@myquizapp.co** and we'll review case by case.

> **Tip:** Cancelling and requesting a refund are different actions. Cancel = stop future renewals, keep current period. Refund = full money back + immediate downgrade.

---

## What happens if I downgrade or get a refund?

URL: https://myquizapp.co/help/what-happens-if-i-downgrade

*How live quizzes, drafts, monthly responses, add-ons and premium features behave when you move to a smaller plan.*

Moving to a smaller plan (or dropping to Free via a refund) is designed to be a soft landing — **nothing is deleted and no quiz is auto-unpublished**. Here's exactly what changes.

## When does the change take effect?

| Action | Timing | New plan |
| --- | --- | --- |
| **Downgrade** (e.g. Pro → Starter) | At the **end of the current billing period**. Paid features stay until then. | Lower tier you chose |
| **Cancel** (no refund) | End of current billing period | **Free** |
| **Refund** (within 14 days) | **Immediate** — the moment the refund is issued | **Free** |

## Live quizzes

- Already-published quizzes **stay live and keep collecting responses**.
- Nothing is auto-unpublished, even if you're now over the new plan's live-quiz cap.
- You'll be **blocked from publishing new quizzes** until you unpublish enough to fit under the new cap (or upgrade again).
- Your live-quiz counter in the dashboard will show red (e.g. \`6 / 4\`) so you can see what's over.

## Drafts

- **No limit on any plan**, including Free — drafts are completely unaffected.

## Monthly responses

- The cap drops to the new plan's monthly allowance (see **Account → Billing** for your exact number).
- All existing leads and sessions are **kept** — nothing is deleted.
- Once you hit the new cap, **new responses are blocked** until your monthly anchor day rolls over.
- Responses **reset every month** on your billing-anchor day, even on annual plans.

## Add-on Response Blocks

- **Recurring** Response Blocks: cancel together with your subscription on a refund; roll over on a normal downgrade.
- **One-time top-ups**: already paid for — those responses stay on your account.

## Premium features (branding removal, integrations, etc.)

- Re-gated to whatever the new plan includes.
- Nothing is destroyed — if you upgrade again later, your previous settings come back.

> **Short version:** Downgrade = soft landing at renewal. Refund = instant drop to Free. Your data and published quizzes stay put — you'll just be capped going forward until you free up room or upgrade again.

---

## Global vs per-quiz branding

URL: https://myquizapp.co/help/global-vs-quiz-branding

*How branding inheritance works across your account and quizzes.*

Branding is **inherited**: set it once at the account level and every quiz picks it up automatically. Override per-quiz only when you need to.

## Where to set branding
- **Account → Branding** — your default logo, colours, fonts, favicon.
- **Quiz Settings → Branding** — overrides for this quiz only.

## What inherits
- Logo
- Primary & secondary colours (used for buttons, headers, accents)
- Font family (we ship **Plus Jakarta Sans** by default)
- Favicon

## Best practice
- Set everything at the **account level** first.
- Only override at the quiz level for special campaigns or co-branded launches.
- Keep accessibility in mind — primary colour needs enough contrast on white text.

> **Tip:** Result Page sections and Landing Page themes both honour the inherited colours, including a luminance-aware dark-mode adjustment.

---

## Automated brand extraction

URL: https://myquizapp.co/help/automated-brand-extraction

*Paste a URL and we pull your logo, colours and fonts.*

Don't want to upload a logo and pick colours by hand? Use **Brand Import**.

## How it works
1. **Account → Branding → Import from URL**.
2. Paste your website URL.
3. We fetch the page and extract logo, primary colours and font family.
4. Review and apply.

## What we capture
- Logo (best available image)
- Top 2–3 colours from the site
- Headline / body fonts (where detectable)

> **Watch out:** Imports are a starting point. Always review before publishing — sometimes a stock image is mistaken for a logo.

---

## Hide the "Powered by My Quiz App" badge

URL: https://myquizapp.co/help/powered-by-badge

*Remove the small platform badge that appears in your quiz footer.*

A small **"Powered by My Quiz App"** link appears in the footer of every public quiz page (landing, questions, results and thank-you) by default. It opens in a new tab and helps people discover the platform that built the quiz.

## Who can hide it

Removing the badge is included on the **Pro** and **Business** plans. On Free and Starter the badge stays visible.

## How to hide it

1. Open **Account Settings → Account**.
2. Scroll to **Platform Branding**.
3. Toggle **Hide "Powered by My Quiz App"** on.

The change is **account-wide and instant** — every quiz in your workspace updates immediately. There's no per-quiz override; it's all or nothing.

## How to bring it back

Toggle the same switch off. Free/Starter accounts always see the badge.

> **Tip:** The badge is intentionally subtle (small, muted text, footer-only) so it never competes with your own branding.

---

## Questions: an overview

URL: https://myquizapp.co/help/questions-overview

*How questions, categories and answer weights fit together.*

Every quiz is a list of **Questions** grouped under **Categories**. Each answer can carry a **weight** that contributes to the final score.

## The hierarchy
- **Quiz** → **Categories** → **Questions** → **Answer Options** → **Weights**

## How weights become scores
1. The user picks an answer.
2. The answer's weight is added to its category's running score.
3. At the end, category totals (and a global total) are mapped to a **Score Tier** to decide the outcome.

> **Tip:** You can choose between **Math** scoring (numeric weights) and **Visual** scoring (preset choices). See the *Categories & scoring* guide.

## Editing tips
- Drag-and-drop to reorder questions.
- Use the **AI Bulk Editor** to apply changes across many questions at once.
- Hide a category to exclude it from scoring without deleting it.

---

## Question types — when to use which

URL: https://myquizapp.co/help/question-types

*Single, multiple, scale, image, exam, long-form, divided scale.*

Pick the type that matches how the user should answer.

## Single choice
The default. One answer per question. Use for personality tests, segmentation, knowledge checks.

## Multiple choice
User can pick several. Great for *"select all that apply"* but harder to score consistently.

## Scale (slider)
A numeric slider (e.g. 1–10). Use for satisfaction, confidence, frequency.

## Divided scale
A scale broken into named sections (e.g. *Beginner / Intermediate / Advanced*). Looks like a multi-segment slider with labels.

## Image choice
Each answer is an image. Use for style, brand or visual preference quizzes. Set how many answers per row in the question editor.

## Exam mode
Mark answers as **correct** or **incorrect**. Choose **all-or-nothing** or **partial credit**, and whether to reveal answers as the user goes. Best for quizzes, assessments and certifications.

## Long-form (text)
A free-text input. Captured on the lead profile. Doesn't affect scoring.

> **Watch out:** Long-form questions hurt completion rates. Use sparingly.

---

## Categories & scoring modes

URL: https://myquizapp.co/help/categories-and-scoring

*Math vs visual scoring, hidden categories, equal vs incremental weights.*

Categories let you split a quiz into themes (e.g. *Mindset*, *Skills*) and produce a **per-category** score on top of the overall score.

## Two scoring modes
- **Math (numeric)** — each answer carries a numeric weight you set. Best for assessments.
- **Visual (incremental)** — preset weights driven by answer position. Faster to build for personality quizzes.

## Weight strategies
- **Equal** — every answer worth the same.
- **Incremental** — answers count up (1, 2, 3, …). Great for *agree → strongly agree* style.
- **Custom** — you choose every weight by hand.

## Hidden categories
Toggle **Hidden** on a category to keep its questions in the quiz but exclude it from scoring or the result page. Useful for capturing data you don't want to score.

> **Tip:** Once you have responses, renaming a category won't retroactively change historical analytics labels — plan names early.

---

## Randomization & branching

URL: https://myquizapp.co/help/randomization-branching

*Shuffle answer order or jump to a question based on a choice.*

## Randomize answers
Open a question → toggle **Randomize order**. Each user sees the answers in a different order. Useful for reducing bias on assessments.

## Branching (jump-to)
Each answer can have a **Jump to question** target. When the user picks that answer, they're taken to the chosen question (skipping the rest in between).

### Best practice
- Keep branches **short** — long jump chains are hard to maintain.
- Mark branched-over questions as **not required** so they don't block submissions.
- Always test all branches in **Preview** mode before publishing.

> **Watch out:** Branching can shorten quizzes for some users — Score Tier totals still need to make sense across every path.

---

## Subdomains & custom URLs

URL: https://myquizapp.co/help/subdomains

*Each workspace gets a subdomain; quizzes live underneath.*

Each workspace gets a unique **subdomain** like \`yourbrand.myquizapp.co\`. Every quiz lives at a slug under it: \`yourbrand.myquizapp.co/your-quiz\`.

## Setting your subdomain
**Account → Settings → Subdomain**. Pick something short and brandable. Once changed, old URLs **stop working**, so set it before launch.

## Admin preview
Add \`?preview=1\` to any quiz URL to bypass the *active/published* gate. **You must be signed in as the quiz owner or an active team member of that workspace** — preview links shared with anyone outside the team will fall back to the draft password prompt (or a "not published" page if no password is set). This protects your monthly response allowance from leads collected through shared preview links.

> **Tip:** Use a memorable subdomain. It's the URL you'll send everyone — and it appears in browser tabs.

---

## Embedding a quiz on your website

URL: https://myquizapp.co/help/embedding

*Four ways to embed: inline, popup, slider, or full-page link.*

You can embed a quiz on your own website with a single script tag — pick from four display modes depending on how prominent you want it.

## How to get the snippet
1. Open the quiz → **Publish** → **Embed**.
2. Choose a **mode** (see below) and copy the snippet.
3. Paste it into your website's HTML where you want the quiz to appear.

## The four modes

### Inline
The quiz sits **inside the page** like any other section. The iframe **auto-resizes** as the user moves through questions and onto the results screen — no fixed height needed.

> Best for: lead-magnet pages, blog posts, dedicated landing pages.

### Popup
A button on your page (e.g. *"Take the quiz"*) opens the quiz in a **centered modal** over the page. Closes on the × button, the **Esc** key, or clicking the backdrop.

> Best for: homepages, sales pages — keeps the quiz one click away without dominating the layout.

### Slider
A button opens the quiz in a **side panel** that slides in from the right. The panel **hugs its content height** and is vertically centered, with rounded corners and a soft shadow. On mobile it becomes a full-screen drawer.

> Best for: support / help-style flows, persistent CTAs.

### Full
A simple **link or button** that opens the quiz in a new tab — no iframe at all. Useful when you don't want any modal/embed code on your page.

## What every mode does
- Loads the quiz in an embedded view (no public header / footer).
- Tracks leads against your account just like a direct visit.
- Inherits your quiz's branding, colours, and fonts.

## Tips
- Test on **mobile** — embedded quizzes inherit the page's responsive context. Popup and slider modes automatically go full-screen on small viewports.
- After you update \`embed.js\` (we push improvements), do a **hard refresh** (Cmd/Ctrl + Shift + R) on your host site to clear the cached script.
- Need to forward UTMs, fire analytics events, or open the quiz programmatically? See **[Advanced embed: events, params & API](/admin?tab=help-centre&article=embedding-advanced)**.

---

## Advanced embed: events, params & API

URL: https://myquizapp.co/help/embedding-advanced

*Forward UTMs, listen for completion, and control the embed from JS.*

Once the basic embed is on your page, three extras let you wire it into the rest of your stack.

## 1. Forward URL parameters
Pass query params from the host page (e.g. \`?utm_source=facebook\`, \`?email=...\`) **into the quiz** — useful for prefilling lead fields and attribution.

Add \`data-mqa-forward-params="true"\` to the placeholder:

\`\`\`html
<div data-mqa-quiz="my-slug" data-mqa-mode="inline" data-mqa-forward-params="true"></div>
\`\`\`

Every \`?key=value\` on the host URL is appended to the iframe URL. The quiz can then prefill matching lead fields automatically.

## 2. Listen for quiz completion
Every time someone reaches the results screen, the embed fires a custom \`mqa:complete\` event on your page's \`window\`. Use it to push conversions to your analytics tool.

\`\`\`html
<script>
  window.addEventListener('mqa:complete', function (e) {
    // e.detail = { score, percentage, tier }
    console.log('Quiz finished:', e.detail);
  });
</script>
\`\`\`

### Real examples

**Google Analytics 4 (gtag):**
\`\`\`js
window.addEventListener('mqa:complete', function (e) {
  gtag('event', 'quiz_complete', e.detail);
});
\`\`\`

**Meta Pixel:**
\`\`\`js
window.addEventListener('mqa:complete', function (e) {
  fbq('trackCustom', 'QuizComplete', e.detail);
});
\`\`\`

**Google Tag Manager (dataLayer push):**
\`\`\`js
window.addEventListener('mqa:complete', function (e) {
  window.dataLayer = window.dataLayer || [];
  window.dataLayer.push({ event: 'quiz_complete', ...e.detail });
});
\`\`\`

> The built-in **Tracking Settings** (Facebook Pixel ID, GA, GTM) already fire pageviews automatically — use \`mqa:complete\` only when you want a custom event name or to include the score / tier as parameters.

## 3. Open the quiz from your own JavaScript
Skip the data-attribute placeholder and trigger the popup or slider on your own click handler:

\`\`\`js
// Open
window.MyQuizApp.open('my-slug', { mode: 'popup' });
// or: { mode: 'slider', subdomain: 'acme', forwardParams: true }

// Close
window.MyQuizApp.close();
\`\`\`

Handy for: header CTA buttons, exit-intent triggers, in-app menu items.

## Where to put listener code
Anywhere on the host page **after** the \`embed.js\` script tag — a \`<script>\` block at the bottom of the page works fine. Listeners only need to be registered once per page load and will fire for every visitor that completes the quiz.

---

## Webhooks & integrations

URL: https://myquizapp.co/help/webhooks

*Send completed-quiz data to your CRM, Zapier, or custom endpoint.*

Webhooks let you push lead data into your own systems the moment a quiz is completed.

## Setup
1. Open the quiz → **Settings → Integrations → + Add Webhook**.
2. Paste your endpoint URL.
3. Optional: give it a label and toggle on/off.

## Payload
We POST a JSON body containing the lead's contact fields, every answer, the score, and the matched Score Tier. Full schema is shown in the Integrations panel.

## Tools that work
- **Zapier / Make** — paste their webhook URL.
- **CRMs (HubSpot, Pipedrive, etc.)** — via Zapier or a custom endpoint.
- **Your own server** — any HTTPS endpoint.

> **Watch out:** Webhooks fire on **completion** only, not on partial leads. Use the Leads CSV export for partials, or contact support if you need partial-lead webhooks.

---

## Welcome to My Quiz App

URL: https://myquizapp.co/help/welcome

*A quick tour of what you can build and where to start.*

My Quiz App is a no-code builder for **lead-generation quizzes**, **assessments**, and **personality tests**. Every quiz follows the same simple flow:

1. **Landing Page** — your intro / opt-in screen.
2. **Lead Capture** — collect name, email, and any custom fields.
3. **Questions** — multiple-choice, scale, image, exam, long-form, and more.
4. **Score Tiers** — map a final score to an outcome (e.g. *Beginner → Expert*).
5. **Result Page** — show a personalised outcome with charts, AI summaries and CTAs.

> **Tip:** You don't need to configure everything upfront. Start with a quiz, hit *Preview*, and iterate.

## Where to start
- Open **Quizzes** in the sidebar and click **+ New Quiz**.
- Choose a **template**, start **blank**, or **chat with our AI** — have a quick two-way conversation and it builds your full quiz in seconds.

## Need help while you build
- Look for the **sparkle button** in the bottom-right — that's **Lexi**, your in-app helper.
- This Help Centre has step-by-step guides for every feature.

---

## Create your first quiz in 5 minutes

URL: https://myquizapp.co/help/first-quiz

*A guided walkthrough from blank canvas to a sharable link.*

You'll have a working quiz in about 5 minutes. Here's the fastest path.

## 1. Create the quiz
- Sidebar → **Quizzes** → **+ New Quiz**.
- Pick **Blank**, a **Template**, or **Chat with AI** (have a short conversation and we build the whole quiz for you — see [Build a quiz by chatting with AI](/admin?tab=help-centre&article=ai-chat-builder)).

## 2. Add categories and questions
- Open the quiz → **Questions** tab.
- Add at least one **Category** (e.g. *Skills*, *Mindset*). Categories group questions and produce a category score.
- Add questions: pick a type (single-choice is the most common), write the text, add answers and per-answer weights.

> **Tip:** Use the **AI Bulk Editor** to mass-edit or generate many questions at once.

## 3. Set your Score Tiers
- **Score Tiers** tab → drag the sliders to define gapless ranges (e.g. *0–40 Beginner, 41–80 Intermediate, 81–100 Expert*).

## 4. Customise the pages
- **Landing Page** — your hero, intro copy, button.
- **Result Page** — outcome shown after completion. Add charts, AI summaries, CTAs.

## 5. Preview & publish
- Click **Preview** to take it yourself (no data saved).
- When happy, click **Publish**. Your quiz is now live at \`{slug}.myquizapp.co\`.

## Common pitfalls
- Forgetting to set Score Tiers — the result page won't know what outcome to show.
- Leaving every question *required* on long quizzes — leads will drop off.

---

## Pre-publish checklist

URL: https://myquizapp.co/help/publish-checklist

*12 things to check before you send traffic to a quiz.*

Run through this list before launch. It catches 90% of post-launch surprises.

## Content
- [ ] Quiz title and description make sense to someone who's never seen it.
- [ ] Landing page hero copy answers *"What will I learn?"*
- [ ] Every question has clear text and at least 2 answer options.
- [ ] Score Tiers cover the **full** score range with **no gaps**.
- [ ] Each Score Tier has a written outcome on the Result Page.

## Behaviour
- [ ] Lead capture fields are correct (and consent text is present if required).
- [ ] **End Logic** is set: Result Page, redirect, or fallback Thank You.
- [ ] Required questions are kept to a minimum.

## Branding & SEO
- [ ] Logo, colours and fonts match your brand.
- [ ] Page title and meta description are set in **Settings → SEO**.
- [ ] Favicon shows on the live URL.

## Distribution
- [ ] Webhook / integration tested with a real submission *(if used)*.
- [ ] Embed snippet works on the page you'll embed it on *(if used)*.

> **Watch out:** Once you have responses, avoid renaming categories — old responses will still reference the old names in analytics.

---

## Build a quiz by chatting with AI

URL: https://myquizapp.co/help/ai-chat-builder

*Have a quick conversation with our AI — it asks the right questions and builds your full quiz in seconds.*

The fastest way to launch a quiz is to **talk to our AI**. You don't need to plan questions, categories or score tiers up front — just have a short back-and-forth, and the AI builds the whole thing for you in seconds.

## Where to find it
- Sidebar → **Quizzes** → **+ New Quiz**.
- Pick the **Chat with AI** option.

## How the conversation works
It's a real two-way chat — not a long form. The AI will ask you things like:

- **Who is this quiz for?** (your audience)
- **What's the topic or goal?** (e.g. *help coaches diagnose their biggest growth bottleneck*)
- **What kind of outcome should people get?** (a personality type, a score, a recommendation)
- **How long should it be?** (short and snappy, or in-depth)
- **What tone?** (friendly, professional, playful…)

Answer in your own words. If you're not sure, say so — the AI will suggest options.

## What gets built for you
When the conversation ends, the AI generates a complete, ready-to-edit quiz:

- A **Landing Page** with a full-image hero and intro copy.
- **Categories** that group your questions.
- A full set of **Questions** with answer options and weights.
- **Score Tiers** mapped to outcomes.
- A **Result Page** with the right outcome shown to each person.

You'll be dropped straight into the quiz editor with everything in place.

## Tips for better results
- **Be specific about your audience.** *"Busy parents of toddlers"* gives much better questions than *"parents"*.
- **Say what you want them to learn or feel** at the end — that shapes the outcomes.
- **Mention your brand voice** if it matters (e.g. *"warm and reassuring, no jargon"*).
- If something isn't quite right, just tell the AI in the same chat — it will adjust before generating.

## After it's built
Treat the AI output as a strong first draft. Before publishing:

1. **Review the questions** — tweak wording or weights to match your style.
2. **Check the Score Tiers** — make sure the outcomes match what you'd actually tell someone.
3. **Customise the Landing and Result Pages** — add your logo, swap the hero image, refine the copy.
4. **Hit Preview** to take it yourself.
5. **Publish** when you're happy.

> **Tip:** You can run the AI as many times as you like. If the first attempt doesn't fit, start a new chat and describe it differently.

---

## Leads vs Sessions — what gets counted

URL: https://myquizapp.co/help/leads-vs-sessions

*How "1 started session = 1 response" works and why partial leads still appear.*

There are two related concepts in your **Leads** tab: **Started** and **Finished**.

## Definitions
- **Started** — someone began the quiz (and we captured at least their lead form, if positioned at the start).
- **Finished** — they submitted the last question.

## What counts toward your plan
We count **1 started session = 1 response** against your monthly limit. This is intentional — it means we save partial leads instantly, so you never lose data if a user abandons.

## Where you see them
- **Leads** tab — toggle between *All / Started / Finished*.
- **Lead detail** — click any row to see answers, timing per question, and AI summary (if enabled).

> **Tip:** If your "Started" count is much higher than "Finished", you may have too many questions, or required fields blocking progress.

---

## Partial lead tracking

URL: https://myquizapp.co/help/partial-tracking

*How leads are saved instantly, even before the quiz is complete.*

The moment a user submits the lead form (or starts the quiz, depending on your setup), we save them as a **lead** — even if they never finish.

## Why this matters
- You can **follow up** with abandoners.
- You see **exactly where** people drop off (per-question timing).
- No data is lost on slow connections or page refreshes.

## How to see partial leads
- Go to **Leads** → filter to **Started**.
- Open a lead to see which questions they answered before leaving.

## Best practice
- Position lead capture **early** so you actually capture abandoners.
- Use **AI Summaries** even on partial leads — they still produce useful insights.

---

## Audiences & segments

URL: https://myquizapp.co/help/audiences-segments

*Group leads by their answers or score to drive follow-up.*

**Audiences** let you save filters as named groups — e.g. *"High-intent leads"*, *"Beginners"*, *"Picked product B"*.

## How to build one
1. **Leads** tab → **Audiences** → **+ New Audience**.
2. Add conditions (answered X, score above Y, picked option Z, etc.).
3. Choose **AND** / **OR** match logic.
4. Save and name it.

## Mixing AND and OR (condition groups)
Need something like *"(Country is UK **AND** Role is Marketing) **OR** Score ≥ 80"*? Use **groups**:

- **Match between groups** at the top combines your groups (AND or OR).
- Each group has its **own** match rule for the conditions inside it.
- Click **+ Add group** to create a second block. Each group is independent.

Example for the rule above: Group 1 (AND) holds the Country + Role conditions; Group 2 holds the Score condition; the top-level "Match between groups" is set to **OR**.

## What you can do with audiences
- Filter the Leads table.
- Trigger different webhook payloads (paid plans).
- Export a CSV of just that segment.

> **Tip:** Start with broad audiences (e.g. *Finished in last 30 days*) and narrow down once you see what patterns matter.

---

## AI Summaries on lead profiles

URL: https://myquizapp.co/help/ai-summaries

*Per-lead coaching summary generated from their answers.*

Every lead gets an **AI Summary** — a short, tonal paragraph that interprets their answers and tier in plain English. It appears on the lead detail page and (optionally) on the Result Page.

## What it's good for
- Quick read of who this person is and what they need.
- A starting point for follow-up emails.
- Sales handoff — paste it into your CRM notes.

## Tone & length
The summary is intentionally **short** (~3–6 sentences) and warm. We don't expose internal jargon.

> **Watch out:** Summaries are AI-generated. Always sanity-check before sending to a customer.

---

## Lead form validation & consent

URL: https://myquizapp.co/help/lead-form-validation

*Required fields, email validation, and GDPR-style consent text.*

The **Lead Capture** section on your Landing Page has built-in validation and consent options.

## Field options
- **Required** vs optional.
- **Email** is validated for format.
- **Custom fields** — add as many as you need (text, dropdown, checkbox).

## Consent
Add a **consent checkbox** (e.g. *"I agree to be contacted"*). When required, users must tick it before continuing. The consent state is stored on the lead.

## Best practice
- Ask for the **minimum** — every required field hurts conversion.
- Make consent text specific to **what you'll do** with the data.
- Don't bury required fields late in the quiz; ask up front so partial leads still have contact info.

---

## Landing Page editor

URL: https://myquizapp.co/help/landing-page-editor

*Compose hero, intro, lead capture and CTA sections.*

The **Landing Page** is the first thing people see. It's built from **sections** you can add, reorder, edit and delete.

## Section library
- **Hero** — headline, subheadline, image/video, CTA button.
- **Intro / About** — rich-text body to set context.
- **Lead Capture** — form fields (can also live mid-quiz).
- **Testimonials, FAQ, Custom HTML** — supporting blocks.
- **CTA** — start-quiz button (always required somewhere).

## Multiple landing pages
You can create **multiple landing pages** for the same quiz (e.g. *English / French*, *Cold traffic / Email list*). One is marked **default** — the system enforces only one default at a time. Share the others via their unique URL.

## Best practice
- Lead with a **benefit**, not the quiz itself ("Find your fitness archetype" beats "Take our quiz").
- One clear CTA per page.
- Keep the lead form short — every field reduces conversion.

> **Tip:** Background images and effects respect the **opacity** setting — see the **Theme** panel.

---

## Result Page editor

URL: https://myquizapp.co/help/result-pages

*Build a personalised outcome page with charts, summaries and CTAs.*

The **Result Page** is your big payoff. It's section-based like the Landing Page, but each section can be **dynamic** — pulling in the user's score, tier, name and answers.

## Powerful sections
- **Score visualisation** — bar chart, gauge, pie, radar, thermometer, traffic light, progress rings, stacked bar, donut.
- **AI Summary** — a coaching paragraph generated for this user (paid plans).
- **Tier hero** — automatically shows the tier title, description and image.
- **CTA** — book a call, buy a product, download a guide. Supports countdown timers.

## Personalisation tags
Use \`{first_name}\`, \`{score}\`, \`{tier}\`, etc. anywhere in text or in CTA URLs.

## Best practice
- Lead with the **outcome** — what tier they got and what it means.
- Add **one** primary CTA. Secondary CTAs can come after.
- Charts are great for assessments; lead-gen quizzes often convert better with copy + CTA only.

---

## The Thank You fallback page

URL: https://myquizapp.co/help/thank-you-fallback

*Ensures users always see a polite end screen, even with no Result Page.*

If a quiz finishes and there's **no Result Page configured** and **no redirect set**, the system automatically shows a clean **Thank You** page.

## Why it exists
- Users never hit a dead end.
- Leads are still saved (your data isn't lost).
- You can ship a quiz quickly without designing a Result Page first.

## Customising it
The fallback is intentionally minimal. To customise the post-submit experience:
- Build a **Result Page**, or
- Set a **redirect URL** in **End Logic**.

> **Tip:** Even if you've built a Result Page, leave the fallback on as a safety net — it only triggers when nothing else applies.

---

## PDF reports — download & auto-email

URL: https://myquizapp.co/help/pdf-reports

*Let leads download their results as a PDF, and auto-email a chosen result page as a PDF when they finish.*

Turn any result page into a polished **PDF report** — either as a download button on the results screen, or auto-emailed to the lead the moment they finish the quiz.

## Where to find it
**Quiz → Settings → PDF Report**. Available on **Growth** and above.

## The two options (use one or both)

### 1. Download Button
Adds a **"Download PDF"** button on the public result page. The lead clicks it to save a copy of their result.

- Works on desktop and mobile.
- Hidden automatically when the quiz is embedded.

### 2. Email PDF to Lead
When a lead completes the quiz, we automatically email them a **PDF report** of a chosen result page.

- Requires the lead's email (collected via your lead form).
- Pick **which result page** is sent — handy if you want a *shareable* version that's different from the on-screen result.
- If you don't pick one, the **default** result page is used.

## What's in the PDF
Whatever is on the chosen result page — your hero, score visualisations, category breakdowns, AI summary, CTAs and text. The PDF mirrors the published page, branded to your quiz.

## Where to confirm it was sent
Open any lead in **Leads → [lead]** → **Activity** tab. If the PDF email was sent, you'll see a *"PDF report emailed"* entry with the timestamp.

## Best practice
- Keep the result page **focused** — long pages make long PDFs. Trim sections you don't want in the report.
- Use the **email PDF** option to give leads something to **save and re-share** later (great for coaching, assessments, and "share your result with a friend" loops).
- Combine with **Webhooks** if you also want the PDF logged in your CRM.

> **Tip:** Test it on yourself first — take the quiz with your own email and check the PDF lands cleanly in your inbox.

---

## Score Tiers explained

URL: https://myquizapp.co/help/score-tiers

*How to define gapless score ranges that map to outcomes.*

**Score Tiers** turn a number into an outcome. After someone finishes the quiz, their total score lands in one tier, and that tier's content shows on the Result Page.

## The golden rule: no gaps
Tiers must cover the **entire** possible score range with **no gaps and no overlaps**. The editor enforces this with draggable sliders — if you move one boundary, the next one moves with it.

## A typical setup
- 0 – 40: **Beginner**
- 41 – 75: **Intermediate**
- 76 – 100: **Expert**

Each tier has its own:
- Title and description (used on the Result Page)
- Optional image
- Optional CTA / redirect

## Best practice
- Start with **3 tiers** — easier to write distinct outcomes than 5+.
- Make the bottom tier feel **encouraging** ("Good news, here's where to go next") rather than punishing.
- Preview each tier from the editor before publishing.

> **Watch out:** If you change the question weights later, your tier ranges may need re-balancing. Run a quick Preview to confirm.

---

## End Logic: what happens after the last question

URL: https://myquizapp.co/help/end-logic

*Pick between Result Page, external redirect, or Thank You fallback.*

**End Logic** controls what the user sees after they submit. You have three options:

## 1. Show a Result Page (default)
The personalised outcome page based on their Score Tier. Best for lead-gen quizzes — keeps the user engaged with your brand.

## 2. Redirect to an external URL
Send the user to your own site, a Calendly, a checkout, etc. You can use **personalisation tags** like \`{first_name}\` and \`{score}\` in the URL.

## 3. Thank You fallback
If you have no Result Page configured, the system shows a clean **Thank You** page automatically — so users never hit a dead end.

## Best practice
- Use **Result Page** to maximise time-on-site and follow-up engagement.
- Use **redirect** when the quiz feeds into another tool (booking, checkout).
- The **fallback** is your safety net — leave it on, even if you've configured a Result Page.

> **Tip:** You can A/B test by duplicating a quiz with different end logic.

---

## Exam mode — right vs wrong answers

URL: https://myquizapp.co/help/exam-mode

*Mark correct answers, choose all-or-nothing or partial credit, control reveal.*

Exam mode turns a quiz into a **graded assessment**.

## Per-question setup
- Mark each answer as **correct** or **incorrect**.
- Choose **all-or-nothing** (must pick every correct answer) or **partial credit** (each correct answer adds, wrong answers don't subtract).
- Add an **explanation** that's shown after answering.

## Reveal modes
- **After each question** — show right/wrong instantly. Good for learning.
- **At the end** — show the score and review on the Result Page. Better for testing.

## Score Tiers for exams
Pair exam mode with Score Tiers like *Fail / Pass / Distinction* to map score → outcome.

> **Tip:** Combine exam mode with **randomized answer order** to reduce cheating on shared quizzes.

---

## Workspaces & roles

URL: https://myquizapp.co/help/workspaces-roles

*How team accounts, member seats and role permissions work.*

Each account is a **workspace** — quizzes, leads, branding and integrations are all scoped to it. Bring teammates in by inviting them.

## Roles
- **Owner** — full access, billing, can delete the workspace.
- **Admin** — full access, can invite/remove members. No billing.
- **Editor** — can build and edit quizzes; can view leads.
- **Viewer** — read-only.

## Seats
The number of seats you get depends on your plan. Inviting more than your plan allows is blocked at invitation time — upgrade or remove a member first.

> **Tip:** All data (quizzes, folders, leads) is shared across the whole workspace. There are no per-user silos.

---

## Inviting teammates

URL: https://myquizapp.co/help/invites

*Send invites, resend, revoke, and manage pending requests.*

## Sending an invite
1. **Account → Team → Invite Member**.
2. Enter the email and pick a **role**.
3. We email them a unique invite link (valid until used or revoked).

## Managing invites
- **Pending** invites can be resent or revoked from the Team list.
- **Active** members can be re-roled or removed at any time.

## Accepting an invite
The invitee clicks the link, signs up (or signs in), and is added to your workspace immediately.

> **Watch out:** If your plan limits seats and the invitee already has an account, they'll still need a seat to join.

---

## Common issues & quick fixes

URL: https://myquizapp.co/help/common-issues

*The top things people get stuck on, with fixes.*

## My quiz URL shows "Not found"
- Confirm the quiz is **published** (not just saved as draft).
- Check the **slug** is correct in the URL.
- Try \`?preview=1\` while signed in as the owner — if that works, the quiz isn't published yet. (Preview links don't work for signed-out visitors; share the **draft password** instead.)

## Score Tiers won't save
The slider editor enforces **gapless** ranges. If saving fails, drag the boundaries until every tier touches the next with no gap and no overlap.

## Lead fields are empty for some leads
Those leads probably **abandoned before the form** — they appear under *Started* but have no contact info. Move the lead form earlier in the flow to capture more.

## Result Page is blank
- Make sure at least one Score Tier covers the user's score.
- Confirm the Result Page has at least one section.
- Check **End Logic** — if it's set to *Redirect*, the Result Page won't show.

## Stripe / billing error on add-on
A common error is *"price specified only supports usd / matches eur"*. Refresh and retry. If it persists, contact support — we may need to recreate a price in your subscription's currency.

> **Tip:** When in doubt, ask **Lexi** (sparkle button bottom-right) — she has full context of your current plan and page.

---

## Email notifications not arriving

URL: https://myquizapp.co/help/email-deliverability

*Why notifications sometimes lag, and how to check.*

We send email notifications (lead alerts, follow-ups, digests) through a managed pipeline.

## Built-in safety limit
We cap emails at **100 per hour per workspace** to protect your sender reputation. Above that, emails are **queued** and sent as the limit refreshes — they're not lost.

## Things to check
- **Spam folder** — first-time senders often land there.
- **Notification settings** — *Account → Notifications* controls what triggers an email.
- **Email reply-to** — make sure your account has one set; missing reply-to addresses can hurt deliverability.

> **Watch out:** Very high lead volumes (1,000+ in a short window) will exceed the hourly cap. Use webhooks + your own email tool for that scale.

---